Apple iPhone iBeacon Technology

It's a new technology acquired by Apple, built into its OSs and devices since 2013.  The technology lets businesses assemble transmitters which can tell nearby smartphones of their presence. It may not sound like a good deal, but aggregated with the right software, it pioneers a massive number of possibilities.

With iBeacon effect, shops dismissed special offers for goods they're walking past, prepare pre-ordered items for pickup the minute someone breaks through the door (the end of queueing!) or remind the customer about their grocery list – Pisces when they're standing at the fish counter, bread at the bakery, etc..

And it can be used in more just retail. Nomi, a New York-based firm which specialises in these kind of arranges, has worked with theme parks, concert venues and stadiums, as well as restaurants and car companies.

In December, Bar Kick, a table-football-themed Shoreditch coffee bar, became one of the first in Britain to implement the technology, giving away free copies of music magazine Dazed & Confused and football game magazine When Saturday Comes, but only to patrons in reality inside the cafe.

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Posted by Product Reviews, Published at 09:49